/* AIMSify Blog — Offer page + Lead-Gen overview stylesheet */

/* ============================================================
   OFFER PAGE — TripWire landing
   ============================================================ */
.offer-shell {
  max-width: var(--maxw, 1480px);
  margin: 0 auto;
  padding: 56px var(--gutter, 40px) 96px;
}

/* HERO + FORM */
.offer-hero {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 56px;
  align-items: start;
  margin-bottom: 64px;
}
.offer-hero-text h1 {
  font: 700 clamp(34px, 4.4vw, 52px)/1.08 var(--serif, 'Newsreader', Georgia, serif);
  letter-spacing: -0.024em;
  color: var(--aim-navy, #0B1B3F);
  margin: 8px 0 16px;
}
.offer-eyebrow {
  display: inline-block;
  font: 700 11px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--aim-cyan-deep, #00B8D4);
}
.offer-sub {
  font: 400 18px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  max-width: 56ch;
  margin: 0 0 28px;
}
.offer-value-list {
  list-style: none;
  padding: 0;
  margin: 0 0 28px;
  display: grid;
  gap: 12px;
}
.offer-value-list li {
  display: grid;
  grid-template-columns: 22px 1fr;
  gap: 10px;
  align-items: start;
  font: 400 15px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink, #0B1B3F);
}
.offer-value-list svg {
  color: var(--aim-cyan-deep, #00B8D4);
  margin-top: 3px;
}
.offer-trust {
  font: 400 13.5px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink-3, #5A6478);
  margin: 0;
  padding: 12px 16px;
  background: #F5F8FA;
  border-radius: 4px;
  border-left: 3px solid var(--aim-cyan-deep, #00B8D4);
}
.offer-trust strong { color: var(--aim-navy, #0B1B3F); }

/* Form card */
.offer-form-wrap {
  position: sticky;
  top: 80px;
  background: #fff;
  border: 1px solid #E5E2D8;
  border-radius: 8px;
  box-shadow: 0 12px 36px rgba(11, 27, 63, 0.08);
  overflow: hidden;
}
.offer-form { padding: 28px 28px 24px; display: grid; gap: 14px; }
.offer-form-head { margin-bottom: 4px; }
.offer-form-eyebrow {
  display: inline-block;
  font: 700 10px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--aim-cyan-deep, #00B8D4);
  margin-bottom: 8px;
}
.offer-form-head h3 {
  font: 600 24px/1.2 var(--sans, 'Inter', sans-serif);
  letter-spacing: -0.014em;
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 4px;
}
.offer-form-head p {
  font: 400 13.5px/1.5 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  margin: 0;
}
.offer-field { display: grid; gap: 6px; }
.offer-field span {
  font: 600 12px/1 var(--sans, 'Inter', sans-serif);
  color: var(--ink-3, #5A6478);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.offer-field input,
.offer-field select {
  padding: 11px 14px;
  font: 400 14px/1 var(--sans, 'Inter', sans-serif);
  background: #FBFBF7;
  border: 1px solid #DDD8C8;
  border-radius: 4px;
  color: var(--ink, #0B1B3F);
  outline: none;
  transition: border-color 120ms ease;
}
.offer-field input:focus,
.offer-field select:focus { border-color: var(--aim-navy, #0B1B3F); background: #fff; }
.offer-submit {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 13px 18px;
  background: var(--aim-navy, #0B1B3F);
  color: #fff;
  border: none;
  border-radius: 4px;
  font: 600 14px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.02em;
  cursor: pointer;
  margin-top: 4px;
  transition: background 120ms ease, transform 120ms ease;
}
.offer-submit:hover { background: #1A2D5A; transform: translateY(-1px); }
.offer-fineprint {
  font: 400 11.5px/1.5 var(--sans, 'Inter', sans-serif);
  color: var(--ink-3, #5A6478);
  margin: 4px 0 0;
}

/* Form thanks state */
.offer-thanks {
  padding: 48px 28px 40px;
  text-align: center;
}
.offer-thanks svg { color: var(--aim-cyan-deep, #00B8D4); margin-bottom: 8px; }
.offer-thanks h3 {
  font: 600 22px/1.2 var(--sans, 'Inter', sans-serif);
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 10px;
}
.offer-thanks p {
  font: 400 14px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  margin: 0 0 12px;
  max-width: 36ch;
  margin-inline: auto;
}
.offer-thanks-meta { font-style: italic; color: var(--ink-3, #5A6478) !important; margin-top: 16px !important; }

/* INSIDE THE PACK */
.offer-inside { margin: 64px 0; }
.offer-inside h2 {
  font: 600 28px/1.2 var(--sans, 'Inter', sans-serif);
  letter-spacing: -0.018em;
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 28px;
}
.offer-inside-grid { display: grid; gap: 14px; }
.offer-inside-row {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 28px;
  padding: 18px 0;
  border-bottom: 1px solid var(--rule-2, #E5E2D8);
  align-items: start;
}
.offer-inside-row:last-child { border-bottom: none; }
.offer-inside-key {
  font: 700 11px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--aim-navy, #0B1B3F);
  padding-top: 4px;
}
.offer-inside-row p {
  font: 400 15px/1.6 var(--sans, 'Inter', sans-serif);
  color: var(--ink, #0B1B3F);
  margin: 0;
}

/* WHO IT'S (NOT) FOR */
.offer-fit {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin: 64px 0;
  padding: 36px;
  background: #FBFBF7;
  border-radius: 8px;
}
.offer-fit-col h3 {
  font: 600 17px/1.2 var(--sans, 'Inter', sans-serif);
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 14px;
}
.offer-fit-col ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 8px;
}
.offer-fit-col li {
  font: 400 14.5px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink, #0B1B3F);
  padding-left: 18px;
  position: relative;
}
.offer-fit-col li::before {
  content: '';
  position: absolute;
  left: 0; top: 9px;
  width: 6px; height: 6px;
  background: var(--aim-cyan-deep, #00B8D4);
  border-radius: 50%;
}

/* RELATED ARTICLE */
.offer-related { margin: 56px 0; }
.offer-related-eyebrow {
  display: block;
  font: 700 11px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3, #5A6478);
  margin-bottom: 14px;
}
.offer-related-card {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 24px;
  align-items: center;
  padding: 24px 28px;
  background: var(--aim-navy, #0B1B3F);
  border-radius: 6px;
  text-decoration: none !important;
  transition: transform 160ms ease;
}
.offer-related-card:hover { transform: translateY(-2px); }
.offer-related-card-body h4 {
  font: 600 19px/1.3 var(--sans, 'Inter', sans-serif);
  letter-spacing: -0.012em;
  color: #fff;
  margin: 0 0 6px;
}
.offer-related-card-body p {
  font: 400 14px/1.55 var(--sans, 'Inter', sans-serif);
  color: rgba(255,255,255,0.74);
  margin: 0 0 8px;
}
.offer-related-card-meta {
  font: 500 12px/1 var(--sans, 'Inter', sans-serif);
  color: var(--aim-cyan, #00E5FF);
  letter-spacing: 0.04em;
}
.offer-related-card svg { color: var(--aim-cyan, #00E5FF); }

/* AUTHOR */
.offer-author {
  margin-top: 56px;
  padding: 28px 0;
  border-top: 1px solid var(--rule-2, #E5E2D8);
}
.offer-author-eyebrow {
  display: inline-block;
  font: 700 11px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3, #5A6478);
  margin-bottom: 10px;
}
.offer-author-text p {
  font: 400 15px/1.6 var(--serif, 'Newsreader', Georgia, serif);
  color: var(--ink, #0B1B3F);
  margin: 0;
  max-width: 76ch;
}

@media (max-width: 980px) {
  .offer-hero { grid-template-columns: 1fr; }
  .offer-form-wrap { position: static; }
  .offer-fit { grid-template-columns: 1fr; gap: 28px; padding: 24px; }
  .offer-inside-row { grid-template-columns: 1fr; gap: 6px; }
}

/* ============================================================
   LEAD-GEN OVERVIEW
   ============================================================ */
.leadgen-shell {
  max-width: var(--maxw, 1480px);
  margin: 0 auto;
  padding: 64px var(--gutter, 40px) 96px;
}
.leadgen-hero {
  text-align: left;
  margin-bottom: 56px;
  padding-bottom: 36px;
  border-bottom: 1px solid var(--rule-2, #E5E2D8);
}
.leadgen-eyebrow {
  display: inline-block;
  font: 700 11px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--aim-cyan-deep, #00B8D4);
  margin-bottom: 14px;
}
.leadgen-hero h1 {
  font: 700 clamp(36px, 4.6vw, 56px)/1.08 var(--serif, 'Newsreader', Georgia, serif);
  letter-spacing: -0.024em;
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 18px;
  max-width: 22ch;
}
.leadgen-hero p {
  font: 400 19px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  margin: 0;
  max-width: 64ch;
}

.leadgen-section {
  margin: 64px 0;
}
.leadgen-section--alt {
  margin: 64px -40px;
  padding: 64px 40px;
  background: #F5F8FA;
}
.leadgen-section-head { margin-bottom: 36px; max-width: 64ch; }
.leadgen-section-eyebrow {
  display: inline-block;
  font: 700 11px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--aim-cyan-deep, #00B8D4);
  margin-bottom: 12px;
}
.leadgen-section-head h2 {
  font: 700 32px/1.15 var(--serif, 'Newsreader', Georgia, serif);
  letter-spacing: -0.018em;
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 12px;
}
.leadgen-section-head p {
  font: 400 16px/1.55 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  margin: 0;
}

/* LADDER TABLE */
.ladder-table {
  display: grid;
  gap: 0;
  border: 1px solid var(--rule-2, #E5E2D8);
  border-radius: 6px;
  overflow: hidden;
  background: #fff;
}
.ladder-row {
  display: grid;
  grid-template-columns: 60px 140px 1.4fr 1.4fr 1.6fr 90px;
  gap: 18px;
  padding: 18px 22px;
  align-items: center;
  border-bottom: 1px solid var(--rule-2, #E5E2D8);
  font: 400 14px/1.45 var(--sans, 'Inter', sans-serif);
}
.ladder-row:last-child { border-bottom: none; }
.ladder-row.is-target { background: rgba(0, 184, 212, 0.05); }
.ladder-rung {
  font: 600 13px/1 'JetBrains Mono', ui-monospace, monospace;
  color: var(--aim-cyan-deep, #00B8D4);
  letter-spacing: 0.04em;
}
.ladder-row.is-target .ladder-rung { color: var(--aim-navy, #0B1B3F); }
.ladder-name {
  font-weight: 600;
  color: var(--aim-navy, #0B1B3F);
  font-size: 15px;
}
.ladder-signal, .ladder-want { color: var(--ink-4, #4A5878); }
.ladder-cta {
  font-weight: 600;
  color: var(--aim-navy, #0B1B3F);
}
.ladder-row.is-target .ladder-cta { color: var(--aim-cyan-deep, #00B8D4); }
.ladder-conv {
  font: 600 13px/1 'JetBrains Mono', ui-monospace, monospace;
  color: var(--ink-3, #5A6478);
  text-align: right;
}
.ladder-row.is-target .ladder-conv { color: var(--aim-navy, #0B1B3F); font-weight: 700; }
.ladder-insight {
  margin-top: 24px;
  padding: 18px 22px;
  background: #fff;
  border-left: 3px solid var(--aim-cyan-deep, #00B8D4);
  border-radius: 4px;
  font: 400 14.5px/1.6 var(--sans, 'Inter', sans-serif);
  color: var(--ink, #0B1B3F);
}
.ladder-insight strong { color: var(--aim-navy, #0B1B3F); }

/* OFFER MATRIX */
.offer-matrix {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.offer-matrix-col {
  padding: 24px 22px;
  background: #fff;
  border: 1px solid var(--rule-2, #E5E2D8);
  border-radius: 6px;
}
.offer-matrix-col h4 {
  font: 700 13px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.04em;
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 8px;
  text-transform: uppercase;
}
.offer-matrix-desc {
  font: 400 13.5px/1.5 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  margin: 0 0 16px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--rule-2, #E5E2D8);
}
.offer-matrix-col ul {
  list-style: none; padding: 0; margin: 0;
  display: grid; gap: 8px;
}
.offer-matrix-col li {
  font: 400 14px/1.45 var(--sans, 'Inter', sans-serif);
  color: var(--ink, #0B1B3F);
  padding-left: 16px;
  position: relative;
}
.offer-matrix-col li::before {
  content: '';
  position: absolute;
  left: 0; top: 8px;
  width: 5px; height: 5px;
  background: var(--aim-cyan-deep, #00B8D4);
  border-radius: 50%;
}

/* FUNNEL */
.funnel {
  max-width: 640px;
  margin: 0 auto;
  display: grid;
  gap: 0;
}
.funnel-row {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 24px;
  align-items: center;
  padding: 14px 0;
}
.funnel-num {
  font: 600 22px/1 'JetBrains Mono', ui-monospace, monospace;
  color: var(--aim-navy, #0B1B3F);
  letter-spacing: -0.01em;
  text-align: right;
}
.funnel-row.funnel-arrow .funnel-num {
  font-size: 15px;
  color: var(--aim-cyan-deep, #00B8D4);
}
.funnel-label {
  display: block;
  font: 600 16px/1.3 var(--sans, 'Inter', sans-serif);
  color: var(--aim-navy, #0B1B3F);
  margin-bottom: 2px;
}
.funnel-sub {
  display: block;
  font: 400 13px/1.4 var(--sans, 'Inter', sans-serif);
  color: var(--ink-3, #5A6478);
}

/* NURTURE GRID */
.nurture-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 14px;
}
.nurture-touch {
  padding: 20px 20px 18px;
  background: #fff;
  border: 1px solid var(--rule-2, #E5E2D8);
  border-radius: 6px;
  border-top: 3px solid var(--aim-cyan-deep, #00B8D4);
}
.nurture-touch-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 10px;
}
.nurture-day {
  font: 600 11px/1 'JetBrains Mono', ui-monospace, monospace;
  color: var(--aim-navy, #0B1B3F);
  letter-spacing: 0.04em;
}
.nurture-tone {
  font: 600 9px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 4px 8px;
  border-radius: 99px;
  background: #F5F8FA;
  color: var(--ink-3, #5A6478);
}
.nurture-tone--value      { background: #E0F7FA; color: #006674; }
.nurture-tone--commentary { background: #FFF8E1; color: #6B4F00; }
.nurture-tone--social-proof { background: #F3E5F5; color: #5A2A6B; }
.nurture-tone--soft-CTA   { background: #E8F5E9; color: #2C5F33; }
.nurture-tone--check-out  { background: #FBE9E7; color: #7A2D1A; }
.nurture-touch h4 {
  font: 600 15px/1.3 var(--sans, 'Inter', sans-serif);
  letter-spacing: -0.008em;
  color: var(--aim-navy, #0B1B3F);
  margin: 0 0 8px;
}
.nurture-touch p {
  font: 400 13.5px/1.5 var(--sans, 'Inter', sans-serif);
  color: var(--ink-4, #4A5878);
  margin: 0;
}
.nurture-foot {
  margin-top: 24px;
  font: 400 14px/1.5 var(--sans, 'Inter', sans-serif);
  color: var(--ink-3, #5A6478);
  text-align: center;
}
.nurture-foot a { color: var(--aim-cyan-deep, #00B8D4); font-weight: 600; }

/* CTA back */
.leadgen-section--cta {
  text-align: center;
  margin-top: 80px;
  padding: 56px 40px;
  background: var(--aim-navy, #0B1B3F);
  background-image: radial-gradient(circle at 50% 50%, rgba(0,229,255,0.08), transparent 60%);
  border-radius: 8px;
  color: #fff;
}
.leadgen-section--cta h3 {
  font: 700 32px/1.15 var(--serif, 'Newsreader', Georgia, serif);
  letter-spacing: -0.018em;
  color: #fff;
  margin: 0 0 12px;
}
.leadgen-section--cta p {
  font: 400 16px/1.55 var(--sans, 'Inter', sans-serif);
  color: rgba(255,255,255,0.74);
  margin: 0 0 24px;
}
.leadgen-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 24px;
  background: var(--aim-cyan, #00E5FF);
  color: var(--aim-navy, #0B1B3F) !important;
  text-decoration: none !important;
  font: 700 14px/1 var(--sans, 'Inter', sans-serif);
  letter-spacing: 0.02em;
  border-radius: 4px;
  transition: transform 120ms ease, box-shadow 120ms ease;
}
.leadgen-cta:hover {
  transform: translateY(-1px);
  box-shadow: 0 6px 16px rgba(0, 229, 255, 0.30);
}

@media (max-width: 980px) {
  .ladder-row { grid-template-columns: 50px 1fr; gap: 8px; }
  .ladder-row > div { grid-column: 2; font-size: 13px; }
  .ladder-rung { grid-row: 1 / span 5; }
  .offer-matrix { grid-template-columns: 1fr; }
  .funnel-row { grid-template-columns: 80px 1fr; gap: 14px; }
  .funnel-num { font-size: 18px; }
}